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Past DAAPworks

DAAPworks 2024 Logo

DAAPworks 2024

Headshot of Brendan Murphy of Lippencott

Brendán Murphy, DAAP Master of Design '94 | Senior Partner and Global Creative Director at Lippincott

The 2024 logo was inspired by a napkin sketch submitted by DAAP alumnus Brendán Murphy, Senior Partner and Global Creative Director at Lippincott.

Our invisible tagline, Interconnectedness + Collaboration, celebrated the powerful intersection of our disciplines, where creativity thrives through the seamless fusion of talents and ideas.

With this in mind, the 2024 DAAPworks logo stands as a visual representation of how DAAP's collaborative harmony accelerates innovation for the “Next” frontier. Each unique school is represented by an overlapping circle of a different color. The graceful amalgamation of the four-colored, concentric circles forms a synergistic intersection, representing our college, DAAP.